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Pure and Applied

What then is this thing called Design if it is neither style nor applied art? It is planning: the planning as objectively as possible of everything that goes to make up the surroundings and atmosphere in which men live today. (P35)

如果设计不与风格或是应用艺术相关的话，设计是什么？它是一种计划，尽可能客观的计划构成我们生活中的一切事物和氛围。

It is planning done without preconceived notions of style, attempting only to give each thing its logical structure and proper material, and in consequence its logical form. (P35)

抛掉已有的风格概念来计划，试着给每件物品合适的材料以及合理的结构，随之便产生一种必然的形式。

it's beautiful beacause it is just right.an exact project produces a beautiful object. beautiful not because it is like a piece of sculpture,even modern sculpture, but beacause it's only like itself.

（物品的）美丽是因为它刚刚好。一个精确的项目产生一个美丽的物品。一个物品的美丽并非因为它看起来像是一个雕塑，即使是现代雕塑，而是因为它就是它的样子。

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He is a planner with an artistic sense. (P29)

他是个具有美学意识的计划者。

He therefore tries to give it a form as appropriate as possible to its function, a form that one might say arises spontaneously from the function, from  the mechanical part (when there is one), from the appropriate material, from the most up-to-date production techniques, from a calculation of costs, and from other psychological and aesthetic factors. (P30)

因此他尝试赋予与功能相匹配的形式，或是功能自然产生形式，机械产生的形式，材料或是最新的生产技术，成本考虑，其他心理或美学方面都能生成某种物件形式。

A leaf is beautiful not beacause it is stylish but because it is natural, created in its exact form by its exact function. A designer tries to make an object as naturally as a tree puts forth a leaf. He does not smother his object with his own personal taste but tries to be objective. he helps the object, if i may so put it, to make itself by its own proper means(P31)

叶子之所以漂亮并不是因为这很时髦美丽，而是因为它是自然的，由它自身的功能决定了它的形式。一个设计师要像树木孕育树叶一样，自然地设计物品。不要将自己的个人品味加于物件之上，他得客观点，设计师是在帮助物件形成，要是可以的话，让它通过自己合适的方法成为自己。

The designer is therefore the artist of today, not because he is a genius but because he works in such a way as to re-establish contact between art and the public, because he has the humility and ability to respond to whatever demand is made of him by the society in which he lives, because he knows his job, and the ways and means of solving each problem of design. And finally because he responds to the human needs of his time, and helps people to solve certain problems without stylistic preconceptions or false notions of artistic dignity derived form the schism of the arts. (P32.)

设计师就是当今的艺术家，并不仅仅是因为他们重新建立了艺术与大众间的关系，而是说他有能力来回应这个时代的任何需求，他了解自己的工作，还有解决设计问题的方法与途径。最后也因为它回应了他的时代的人类的需要， 并且帮助人们解决定的问题，不带有偏见或是艺术尊严的错误想法。

Design as Art

Culture today is becoming a mass affair, and the artist must step down from his pedestal and be prepared to make a sign for a butcher’s shop (if he knows how to do it). The artist must cast off the last rags of romanticism and become active as a man among men, well up in present-day techniques, materials and working methods. Without losing his innate aesthetic sense he must be able to respond with humility and competence to the demands his neighbours may make of him. (P25)

文化正成为大众事件，艺术家必须走下他的圣台，准备为肉铺设计一个标识。艺术家们必须褪掉最后一丝浪漫主义式的空想，成为众多中的活跃一员。他必须带着与生俱来的美学意识，带着谦卑与能力，回应邻居可能的要求。

there should no such thing as art divorced from life, with beautiful things to look at and hideous things to use,if what we use everyday is made with art, and not thrown together by chance or caprice, then we shall have nothing to hide.

没有什么像艺术一样将我们与生活分割开来：看着美好的事物，却使用着丑陋的东西。如果我们日常用的东西都是与艺术“合作”共同来制造的话，当然并不是偶然或是想象般地扔在一块，那们我们（的生活中）就没有什么要隐藏起来的。

于是它就待在那一动不动.

终于有一天,

小苹果变坏啦.

室内水仙花开了。

室外却一派阴霾。

Firefox 遇到无法处理的问题而崩溃了。我们将尝试在重新启动时恢复您的标签页和窗口。”

囧

其实这有点为难为他们做设计的公司了，你想想，包装本来是品牌设计里最重要的一部分，结果Unpackaged偏偏没有。